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As a significant revenue driver, ticketing must reach customers how they wish to be contacted to turn them into guests.
The Houses of Parliament is one of the leading attractions in London with over one million visitors each year, of which 260,000 pay to enter.
Amy Pitts, Head of Visitor Services and Retail at the Houses of Parliament said,
“The Gateway Ticketing Systems’ product has enabled more flexibility for our tour offering and will improve the visitor journey for ticket purchasing and visitor entry for tours.”
Gateway’s ticketing and sales solution has many advantages over the previously fully managed service which will benefit day-to-day operations and the guest experience:
Commenting on the announcement, Andy Povey, Operations Director of Gateway Ticketing Systems UK, said,
“Being called in to work with the Houses of Parliament on their visitor sales systems and access ticketing solutions is a real win. We are proud to be working with such an iconic attraction providing behind-the-scenes support. The addition of the Houses of Parliament takes us to five key London locations within a half-mile radius.”