Products
As a significant revenue driver, ticketing must reach customers how they wish to be contacted to turn them into guests.
The recent announcement from Lancashire County Council, as reported by Museums Association, regarding the closure of 5 museums is viewed by many as an inevitable consequence of spending cuts and a pre-emptive strike before the chancellors spending review announcements.
Now that the spending review outcomes have been announced, there will certainly be major concern across the cultural and heritage sector as to how to tackle the loss of funding. As traditional central and local government spending is cut, organisations need to rapidly find additional sources of income if they are to survive. The upbeat nature of the recent Museums Association Conference in Birmingham, with its underlying resilience theme, gave many organisations hope that there was life after government spending cuts. Indeed, in many cases, the opportunities presented by gaining varying degrees of freedom from local and central government control were appealing to many leaders in the sector.
All heritage organisations have the opportunity to use their collections and buildings in different ways in order to generate income. This change of direction is hard for some, frightening for many and will pose difficult questions to all within the sector. How to remain true to traditional values and ethos, whilst becoming more commercially minded is something of a cultural shift.
Gateway has seen exactly this kind of change of commercial direction in many sectors and believes that it represents an exciting challenge, and one that Gateway is ideally placed to assist arts and heritage colleagues with. Gateway has the experience and insight to help organisations review their business plans, strategies and future approaches. Gateway also has the products and processes to turn new ideas and strategies into reality; to drive efficiency and savings whilst, at the same time, generating new lines of income.
Andy Povey, Business Development Director at Gateway Ticketing Systems UK said:
“Whilst the news from Lancashire County Council is shocking it is a huge wake up call for those in the industry. Heritage organisations must face the challenge of bridging the funding gap and this can only be achieved by opening up new income streams. Turning your free visitors into members, donors and contributors is vital for ensuring your future”
The spending cuts are here and they need to be faced. Gateway is the ideal partner to help you on this new and challenging journey.
We’re excited about your future … we know that you will be too.
About Gateway Ticketing Systems, Inc.
Gateway Ticketing Systems, Inc. is the world leader in admission control and ticketing software for the attraction, amusement, and transportation industries.
About Gateway Ticketing Systems UK
Gateway Ticketing Systems UK was established in 2012 and provides admissions solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.
In under three years of operation in the UK, Gateway has secured ten new clients including the Roman Baths & Fashion Museum, Bath, Kew Gardens, London and V&A Museum, London.
For more information go to www.gatewayticketing.co.uk