Products
As a significant revenue driver, ticketing must reach customers how they wish to be contacted to turn them into guests.
Drayton Manor Theme Park Selects Gateway UK to Supply Ticketing and CRM Integration
Gateway Ticketing Systems UK has been chosen to partner with Drayton Manor Theme Park.
Recently implementing the Galaxy® Product Suite at its venue, Drayton Manor Theme Park can now sell tickets, season passes and other products at the front gate, over the phone and online with direct integration into its existing CRM solution. This will play an integral role in growing the attraction’s business and building stronger relationships with guests in the future.
“Gateway has a proven track record with some of the biggest theme parks and resorts in the world so the decision to appoint them as our ticketing supplier was an easy one. We look forward to combining our operational experience with their industry expertise to ensure the user experience for our customers is the best it can possibly be and I have no doubt that visitors will really benefit from this,” said William Bryan, Managing Director at Drayton Manor Theme Park.
Gateway Ticketing Systems’ Galaxy® Product Suite will allow Drayton Manor Theme Park to focus on increasing advanced sales and ensuring data collection is maximized at every touchpoint.
Drayton Manor Theme Park is home to many rides and attractions including Europe’s only Thomas Land™ as well as a 15-acre zoo, campsite, the Drayton Manor Hotel and conference facilities. The Galaxy® Product Suite with CRM solution will now enable these teams to work together seamlessly. The ticketing system will be instrumental in allowing tickets to cover individual elements across the park and hotel then give operations personnel a full view of all sales.
CRM integration will allow Drayton Manor Theme Park to improve the customer experience and build stronger relationships with its guests. Combined data and ticketing offers can also be used to help increase season passes and retention rates.
“Being the chosen supplier for Drayton Manor Theme Park is fantastic news for Gateway Ticketing UK. We have spent much time and effort in recent years working with nonprofit organisations to support revenue generation and improve customer relationships and we look forward to sharing this expertise with a commercial business,” said Andy Povey, Business Development Director at Gateway Ticketing Systems UK.
About Gateway Ticketing Systems UK
Gateway Ticketing Systems UK was established in 2012 and provides admissions solutions to museums and galleries, heritage attractions and historic houses, zoos and gardens, and theme parks and events. Some of its clients include the Roman Baths & Fashion Museum, Bath, Kew Gardens, London and V&A Museum, London. For more information go to www.gatewayticketing.co.uk
About Gateway Ticketing Systems, Inc.
Gateway Ticketing Systems, Inc. is the world leader in ticketing software, access control and revenue generation for industries including attractions, theme parks, waterparks, tours, zoos, aquariums, museums and historic sites. Located in Gilbertsville, Pennsylvania, Gateway Ticketing Systems provides strategic consultation, sales, service and support for point-of-sale and ticketing systems throughout North America and worldwide. Gateway’s robust Galaxy® Product Suite integrates ticketing, access control, resource management, group sales, online ticketing sales, retail, food and beverage, and membership management.
About Drayton Manor Theme Park
Drayton Manor Theme Park Ltd, opened to the public in 1950 by the Bryan family, is one of the UK’s most popular family attractions with over one million visitors a year. George and Vera Bryan OBE, converted 80 acres of derelict land, which once belonged to Sir Robert Peel; MP & PM to Queen Victoria and her family, into today’s wonderful multi award-winning family attraction, combining thrill rides with a conservation zoo plus catering and conference facilities.
Today, Drayton Manor Theme Park, still family owned and run by second and third generation family members, covers 286 acres of beautiful woodland and countryside and features some of the wildest and scariest rides around. Rides include: Roller-Coasters – Shockwave, Ben 10: Ultimate Mission and G-force. Major rides: Maelstrom, Apocalypse and Storm Force 10, the wettest ride. It is home to the hugely popular Thomas Land™ featuring many named Thomas & Friends™ character rides for the children and adults alike. Thomas Land™ at Drayton Manor is the only one of its kind in Europe. The park’s 152 seat 4D Cinema, over 50 rides and attractions makes for a truly unforgettable day.