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As a significant revenue driver, ticketing must reach customers how they wish to be contacted to turn them into guests.
Access Control for UK Pavilion Milan Expo by Gateway
Gateway Ticketing Systems UK, the leading provider of ticketing, revenue management, and access control solutions for visitor attractions in the UK and Ireland, has announced that it will provide timed access control and ticketing solutions for the UK Pavilion at the Milan Expo 2015, May 1 – October 31 2015.
The Milan Expo 2015 will focus on finding innovative solutions for feeding the world in a sustainable fashion. With over 145 participating countries and 1.1 million m² of exhibition space, this year is set to be the most popular yet with 20 million visitors expected to attend.
The UK Pavilion, designed by artist Wolfgang Buttress and architectural practice BDP and constructed and manufactured by Stage One, is inspired by recent scientific research and technology and showcases the role of the bee in our ecosystem.
High attendance figures are expected after the success of the UK Pavilion in Shanghai 2010, with the potential for tickets to sell out. Gateway’s timed ticketing and access control solution keeps visitor flow constant and controlled offering guests the choice of time to visit and maximising the visitation of the Pavilion.
The system will improve the visitor experience by reducing queue times and allowing advanced ticket reservations. Tickets will be available via a webstore, self-service kiosks and point of sale units to provide a quick and easy transaction for the customer.
“The sheer size of this event means that effective ticketing is the difference between success and shambles, not to mention health and safety considerations with large numbers. We were excited to demonstrate where an overlay of our systems and expertise could improve Expo Milano immeasurably for 2015”, said Andy Povey, Business Development Director at Gateway Ticketing Systems UK.
Established in 2012, Gateway Ticketing Systems UK it has secured ten clients in its first 30 months of operation including the Roman Baths in Bath, Kew Gardens in London and BeWILDerwood in Norfolk. The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market.