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As a significant revenue driver, ticketing must reach customers how they wish to be contacted to turn them into guests.
New Visitor Management System for The Roman Baths
Gateway Ticketing Systems has added another prestigious world heritage site to its growing customer portfolio winning the contract to provide a new Visitor Management system at the Roman Baths in the historic city of Bath in Somerset, England.
Already providing visitor management systems to sites including Edinburgh Castle and Stirling Castle in Scotland, the Museum of the Acropolis in Greece, and the National 9/11 Memorial Museum in New York, USA, Gateway will be installing a new system for the Roman Baths, which in addition to this venue also covers the nearby Fashion Museum.
The Roman Baths allow visitors the chance to explore one of the greatest religious spas of the ancient world, while the Fashion Museum features a world-class collection of contemporary and historical dress. The visitor management system from Gateway Ticketing Systems will provide guests with the opportunity to buy tickets for both venues, either as individual or combined tickets. Each site will be running the company’s leading POS with online sales system for individuals, groups, and the travel trade, with print at home ticketing and flexible access control appropriate for use in a Grade 1 listed property.
Gateway is working with the Roman Baths team to plan the transition to the new system ensuring replication of the site’s existing reporting structures in order to support year on year comparisons while still allowing them to take advantage of the flexibility of the new system. Using Gateway Ticketing, attendance and sales data will be available in real time without the requirement for manual processes.
Commenting on the partnership with Gateway Ticketing, Patricia Dunlop, Commercial Manager for Heritage Services at Bath & North East Somerset Council said:
“We considered a number of ticketing and access control providers but decided on Gateway as the company to partner with at the Roman Baths. We believe that they can provide an excellent system and hardware but we also see them as a partner who could work with us to deliver an enhanced service to our visitors and, significantly, help us to increase revenues in the long term. We are confident our partnership with Gateway Ticketing will bring many benefits to the Roman Baths, in relation to the overall operation of the site and the customer experience provided.”
For Gateway Ticketing, UK Operations Director Andy Povey said:
“We are delighted to have partnered with the Roman Baths and to add them to our already impressive portfolio of World Heritage sites. With two sites involved in Bath, they will be making full use of both our package and upsell tools which have enabled other Gateway Ticketing customers to enjoy significant increases in revenues. The system will help to improve the visitor experience and operational activities and we look forward to working with Patricia and her team going forward to help them achieve a number of goals.”
Gateway UK provides the full range of Gateway’s world renowned revenue management solution for general admission ticketing at all venues within the attractions sector, including museums and galleries, heritage attractions and historic houses, zoos and gardens, theme parks, and events, as well as for those in the bus and ferry transportation sectors.
For information about the Roman Baths, visit Roman Baths & Fashion Museum.